Need a Social Networking Coach?

I have been helping people use social media and internet marketing to generate sales for years. When people ask me what I like most about what I do, it’s a tough question. There’s so many things I love about it. I meet the most amazing people, get to learn about what they do, how they look at their business and find ways for them to reach out to new clients, build their brand and establish themselves at the center of their own networks. I show them how this stuff works and that means I get to learn about new tools and networks as they come out so I can find just the right fit for each of them.

I'm in the process of creating a whole line of social media and internet marketing videos and e-books to post on Gateway - a new informational portal from The Gift Basket Association.

So, how can I help you NOW!? I woke up this morning in the Christmas spirit and wanted to make an offer. If you have any questions, need help setting up or fixing your profiles, want a quick tutorial on how to use social networks to generate sales..... just send me an email at lisa@lisabevan.com and I will give you FREE answers and advise - until Christmas

Everything I teach is from experience. I use my own Gift Basket online store as a guinea pig to see what works and what doesn't. I also am a member of a group called StomperNet.com that has experts in all aspects of social networking and internet marketing who give us advise on what's new, what is no longer working and what is coming up.

Let me help you be seen online and generate more sales this Christmas :)

Social Media and Cyber Monday

The term Cyber Monday refers to the Monday immediately following Black Friday and marks the beginning of the online holiday shopping season when Online retailers strive to offer the lowest prices and great deals...

More than 8 out of 10 shoppers will be looking for discounts on Cyber Monday and 69 percent will be searching for free online shipping.

Using your Social Networking skills can enhance your sales dramatically. Here are a few tips for this year.

1) After updating your site with your Cyber Monday promotion, make sure to post the sale to your blog.

2) Then update your Facebook and Twitter status with a link to your new blog post.

3) Log into your StumbleUpon account and make sure to add a link there as well.

4) Also, you can go to online-sweepstakes.com and post your sale there as well.

I personally offer FREE ground shipping - use your imagination. Maybe, buy one - get one free, offer a free size upgrade or an extra little something with every gift :) Just make sure that you measure your ROI (Return on Investment) and not end up loosing money on the sale you choose.

Consumers are more likely to recomend products from Social Networking sites

I was emailed this consumer market research study from one of my social networking subscriptions and thought I would share it with you. I found it rather interesting.....

Consumers are more willing to engage with and buy from brands on social networking sites, according to a new study by Performics and ROI Research.

The study found 34% of customers who have used a search engine to find information on a product/brand after seeing an advertisement on a social networking site. In addition, 30% have learned about a new product, service or brand from a social networking site.

"Social networks are creating a monumental shift in how people communicate with each other and with brands," said Michael Kahn, SVP of Marketing at Performics.

"The results of this study can help marketers better understand where and how consumers interact with social media sites and what types of offers and communications engage them and motivate them to act."

The study also found the opportunity for engaging with consumers on specific social networking sites:

• 46% of consumers say they would talk about or recommend a product on Facebook
• 44% of Twitter users have recommended a product
• 36% of YouTube users say that they have gone to an online retailer or e-commerce site after learning about a brand on a social networking site

"The numbers are staggering. One in four consumers have four or more active social network accounts and more than one quarter access their Facebook or Twitter accounts at least once a day via their mobile phone," said Scott Haiges, President of ROI Research.

"We knew that these sites are extremely popular for socializing, but the level of interest for branding and promotional marketing content is surprisingly large.

Proof that Social Networking Really Works

As most of you know, I use Google Analytics to monitor my traffic source, keywords, ROI, etc. If you would like to learn how to use it, send me a note or an email and I will be more than happy to help. But basically, when you sign up for an account, they give you a snippet of code that you paste in your HTML code which tracks all the information you need.

I was looking at my sales for the month of October and wanted to share my results:

• 9 Facebook sales : I update Facebook with daily sales & events
  
• 12 StumbleUpon sales: I add new blog and articles
  
• 6 Twitter sales: I update my status with the same stuff as Facebook (automatically)
  
• 12 sales from press releases:I submit a press release 3-4 times a year
  
• 10 sales from articles I wrote in ezinarticles : I submit an article at least once a month

I know in the scheme of things, 49 sales in one month is not alot, but I didn't really do that much work - imagine if I focused more time on it. So, I just wanted to give you an idea on how with a little extra work - Social Networking can really help bring in more sales. And here's a hint - I don't always write my own press releases and articles - I have an amazing writer that does it for me if I don't have the time.

Now rest assured, I had more than just 49 sales this month - but I wanted to show you some real live examples of how Social Networking can really work :)