Now you have a Facebook Page, you need to get people to become a fan of your page to generate sales. There are several ways you can do this.
1. Invite all your Facebook friends to become a fan.
Login to your Facebook page and click the "Suggest to Friends" link. A list of your friends will pop-up. You can either manually select friends or select all and send the invite.
2. Add your Facebook link to your newsletter
Do you send newsletters to subscribers? Add your Facebook Page link with an incentive to becoming a fan. Maybe promote a 15% discount code to all new Facebook fans.
3. Add your Facebook link to all your outgoing business email
I personally monitor all my customer's tracking information and send a follow up email once it's been delivered - asking if they had any issues with the delivery or quality of the product. At the end of the email, I have a link to my Facebook, Twitter & blog. This way, customer know that I am on Facebook and are inclined to check me out.
Word of advise: The one thing that you cannot do is send spam invites on Facebook. If you start randomly sending invites to people who are not on your friend's list - your account will be canceled.
So be creative and promote your new Facebook page in any way you can think of! You'll be glad you did :)
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